How do we make our products accessible, usable, and valuable for the diverse populations of the world?
How do we design fitted products, adaptive to different user environments and use-case-specific scenarios in a rapidly changing world?
In this event, we’ll explore localization as an upfront inclusive design enablement. And we’ll share different case studies from exciting companies designing and adapting product experiences for new markets and new-frontier environments on our planet and beyond.
Want to attend with your team? We are running a "Buy 3, Get 1 Free" Promotion. Order 3 tickets and we will send you a code for a free 4th ticket.
This event will include sign language interpretation viewing thanks to GlobalSaké sponsor, MasterWord
Sign Language Interpreters:
Israel Rivera, Staff ASL Interpreter, Deaf Hard of Hearing at MasterWord
Jacob Garner, Operations Specialist at MasterWord
Program
9:00-9:05 am - GlobalSaké 2023 Kickoff and Welcome message
Talia Baruch, CoFounder CEO at GlobalSaké
John Hayato Branderhorst, Cofounder COO at GlobalSaké
9:05-9:15 am - Interactive warm up: Product Nationality Origin--True or False?
Talia Baruch, CoFounder CEO at GlobalSaké
Alessandra Binazzi, Globalization Strategist (ex ASICS)
9:15-9:30 am - Designing products for Usability in the Deep Space: NASA Artemis 1 mission story--early human settlement in outer space. In this talk, Studio Nomadity and Tiko will share the challenges, solutions and next-gen new technologies in their cross-continental co-creation collaboration of NASA's astronaut protective vest for spaceborne radiation. This project is a part of NASA's early human settlement mission in outer space--Moon, Mars and Beyond. Learn more here.
Eyal Zur, Founder of Studio Nomadity
9:30-9:50 am - The Future of Transportation: Global Business Strategy with Inclusive Design in New-Age Mobility. In this panel we’ll share New Market Expansion adaptability stories from some of the world's most exciting companies innovating how humans and goods move around the world. We’ll hear case study insights from executives at Elroy Air—autonomous, hybrid-electric, vertical takeoff and landing cargo aircraft--and at Tarform--modular design, electric motorcycles made of recyclable and compostable parts.
Dirk Aguilar, International Strategy and Operations Leader (formerly Google International Sales Operations, currently Global Expansion in the Mobility Space)
Jason Chow, Director of Strategy and Business Development at Elroy Air
Taras Kravtchouk, Founder and CEO of TARFORM
9:50-10:05 am - No Language Left Behind--localizing into non-script low-resource languages. How do we translate the concept of "MRI" in a language where "airplane" is called "iron chicken"? How do we render language models in Hopi--a language lacking the past tense? In this talk, Mila Golovine, President & CEO of MasterWord, will share a case study on localization for verbal Mayan Languages.
Mila Golovine, President & CEO of MasterWord
10:05-10:20 am - Inclusion-First Design: Innovation from The Edge. When we build product usability for everyone, we build it for Everyone. Diversity is us -- age, race, ethnicity, geolocation, use case scenario. This talk is about bringing back our diversity attention into focus in the upfront product dev/design strategic considerations.
10:20-10:35 am - Live Cultural Show: Clássicos do Forró from Brazil. After Samba and Loco...we bring you the Forró Trio on drum, accordion and triangle with vocals. Chris and band will play a couple of live concert sets and share about Forró's unique cultural rhythm. Here is a preview of the music and the vibe of what Chris and his band does (the video is of his previous band).
Trio Jabuticaba: Trinity, Khalifa, Chris Thomas
10:35-11:05 am - Connection: Breakout Rooms. Guided networking discussion digests in intimate settings.
Karen Tkaczyk, Director, Life Sciences, Regulated & Enterprise Solutions at MasterWord
Alessandra Binazzi, Globalization Strategist (ex ASICS)
Marina Gracen-Farrell, The Localization Advocate | Localization Consultant, Global Content Creator, Trainer, Community Builder
Taras Kravtchouk, Founder and CEO of TARFORM
