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How do you create the right product value fit experience for customers across the globe?

How do you balance a universal global-ready launch strategy vs a local geo-fit adaptation?

Ready to take product localization, regionalization and culturalization on a more strategic, holistic, and cross-functional level to drive meaningful growth impact in new local markets, on a global scale?

Then you deserve a seat in The ParlamINT--our GlobalSaké 2021 monthly events series, designed for visionary global leaders driving global growth. 

Come for the Content. Stay for the Connections. Be a member of the global Community.

Monthly events are 9-11:30am PST. Each event includes interactive presentations with Q&A, followed by 30 minutes of roundtable breakout room discussions with guided networking, followed by a 1-min meditation sendoff.

February Hightlight Reel

February 4, 2021. 9-10:30am PST

The Future of You. New year resolution: Recharge, Reconnect, and...Run.

International Expansion case study stories in the Wellness & Fitness verticals


How do you prioritize new markets for your product-fit expansion plan? Is your product value solving for the same problem in every region? Are you optimizing for the same user cohorts in every geo? How do you define and measure success in your local new markets, on a global scale? Hear from industry experts leading exciting brands going global on how they’ve approached their international expansion strategies—goals, gaps, solutions, KPIs, and so much more.


9:00am - 9:05am PST: Welcome Intro by GlobalSaké founders (Talia Baruch and John Hayato Branderhorst)

9:05am - 9:10am: Interactive warm up exercise. Radio calisthenics (ラジオ体操, rajio taisō, literally, "radio exercises") are warm-up calisthenics performed to music and guidance from radio broadcasts. They are popular in Japan and parts of China and Taiwan. Led by John Hayato Branderhorst.

9:10am - 9:40am: Speaker Introduction and Panel Discussion. Moderated by Talia Baruch 

9:40am - 9:55am: Q&A with the audience

9:55am-10:25am: Breakout rooms—discussion digests & networking 

10:25am - 10:30am: Meditation sendoff. 


CJ Stavrakos - Director International St

Director of International Strategy & Ops at Noom

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Global Product Localization at ASICS Digital

Group Product Manager at Fitbit

GlobalSaké Co-founder

Roundtable Moderators

Digital Health product executive

March Hightlight Reel

March 4, 2021. 9-10:45am PST

International Consumer Insights: understanding customers within the cultural context of their regional environment

Three Flash TedTalk presentations, each representing a different outlook perspective from exciting brands: Google, HubSpot, Tencent and Alibaba. The UX Research experts will each showcase their unique angles in understanding customers within different markets to inform the right decisions for product-user-fit. Between these 3 presentations, we’ll holistically cover multi-geo consumer insights case studies from Emerging Markets (including Africa and SE Asia), China, LATAM, and Europe. We'll explore how regional and cultural factors influence consumer behavior in different markets and inform the business strategy and product experience positioning.


Roundtable Moderators

User Experience Researcher at HubSpot

Isabelle Bicaci_global strategy_OpenTabl

Senior User Experience Designer at Tencent 

(Ex Alibaba)

April Highlight Reel

April 1, 2021. 9-10:45am PST

Global-Ready and Geo-fit Payments

How much money has your company lost in involuntary churn in your Checkout flow for international segments? Most US-based companies, including the mega multinational global corporations, leave hefty sums of money on the table simply because they do not adapt their pricing plans, checkout funnel experience, and payment methods by geo in their priority new markets. In this session, we’ll explore how to effectively internationalize and transadapt global payments and optimize checkout to complete orders funnel across borders, methods, and user expected behaviors. We'll also deep-dive into understanding LATAM's payments ecosystem for the unbanked and underbanked, share market insights and platform global-readiness.


Roundtable Moderators

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Sr. Director, Localization at PayPal

Director, Business Director North America at Alpha CRC

Senior Technical Product Manager - Platforms for Payments at Nubank

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Product Manager - Real Time Payments & Transfers, Brazil at Nubank

May Highlight Reel

May 6, 2021. 9-11am PST

Multilingual content strategy: transcreation, culturalization, regionalization and origination 

When is straight interface translation good enough? What assets require a deep localization treatment, or better yet—content transcreation, culturalization and regionalization? And when do we need to go all-in with local-market content origination?

Hear 3 solo presentations from 3 subject-matter experts in the industry, sharing case study stories from around the globe, and how they’ve impacted the business bottomline. In this session, we’ll also discuss the power of narrative: Who owns “global content” and “Who’s telling your story.” You’re in for a real treat!


Roundtable Moderators

Chris Hodgson Profile Picture

Managing Director at Mother Tongue

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CEO at Geogrify

Director of Marketing Localization at Zendesk

June Highlight Reel

June 3, 2021. 9-11am PST

Multilingual AI, NLP (natural language processing), and Applied ML (machine learning)

This session invites you to explore multilingual applied AI not as a language barrier, but rather as a new-frontier propeller for scaling more diverse products for more diverse populations around the globe.


We'll explore storytelling through data structure and neural networks for multilingual content relevancy, voice, search, and speech to text applications.


We’ll discuss how words work: Building language-specific and language-agnostic relevancy algorithms, multilingual dataset structuring for international recommendation systems, and Machine Translation.


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Linguistic AI Expert at XTM International

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Professor at MIIS

CEO at Lang.AI

Head of Product, Data Standardization at LinkedIn

Digital Content and Partnership Manager at XTM International

Roundtable Moderators

July Highlight Reel

July 1, 2021. 9-11am and 5-7pm PDT

Japan and Germany New Markets Entry Strategy

Many companies struggle to maximize growth adoption in Japan and Germany. That’s because these two markets (and a few others) require a higher level of geo-specific adaptations. In this event, we’ll explore the 360-degrees overview of the core cultural and regional factors you should know before entry.

AM Speakers (9-11am PDT)

Partner at GoGlobal 

Staff Localization Producer – DACH

at LinkedIn

Japan Marketing Manager at

AM Roundtable Moderators (9-11am PDT)

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German Marketing Blogger and Content

Writer at

Managing Director at Rueter Partner

PM Speakers (5-7pm PDT)

Director, Sales & Marketing

at Tricor Japan

Senior Manager, International UX

Research at

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Yu Tiffany Morimoto

UX Researcher at btrax

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Strategic Accounts Lead at Lilt

PM Roundtable Moderators (5-7pm PDT)

August Highlight Reel

August 5, 2021. 9-11:30am PDT

International UI/UX Design

Shift the paradigm from a one-size-fits-all global standard to an adaptive global ready & geo-fit model, displaying the right intuitive interface experiences and value prop positioning to better resonate with our local customers on a global scale. Shopify and Linkedin will share their product UI/UX optimizations to maximize adoption in new markets. Gui and Pablo will showcase different cultural rhythmic patterns from origin Samba in Brazil to Mediterranean tempos, and how we can fine tune the right product design by tuning in to our customers’ lifestyle ecosystem soundtrack. This is our first virtual live concert!


Founder & CEO at Multilingual Connections

International UX Marketing at Shopify

Principal Product Manager at LinkedIn

Group Product Manager at LinkedIn

Cofounder at GlobalSaké

Live virtual concert with Invisible City

Roundtable Moderators