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GlobalSaké Q3 Interactive Virtual Event:
Asia Deep Dive

September 28, 2023. 5-7:30pm PT

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Want to attend with your team? We are running a "Buy 3, Get 1 Free" Promotion. Order 3 tickets and we will send you a code for a free 4th ticket. 

This event will include sign language interpretation viewing thanks to GlobalSaké sponsor, MasterWord

Sign Language Interpreters:


Israel Rivera, Staff ASL Interpreter, Deaf Hard of Hearing at MasterWord

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Jacob Garner, Operations Specialist at MasterWord

Program (Speakers added shortly—stay tuned!)

5:00-5:10 pm - GlobalSaké 2023 Kickoff and Welcome message

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 Talia Baruch, CoFounder CEO at GlobalSaké

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John Hayato Branderhorst, Cofounder COO at GlobalSaké

5:10-5:20 pm - Interactive warm up: Brand Value Proposition Repositioning for Asia--Can you guess it?

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Amy Yuuri Naruse, APAC Languages Manager at Supertext

5:20-5:35 pm - SE Asia Entry Strategy: Creating Cross-Functional Alignment. This fireside chat will share Procore's approach to forming a cross-functional tiger team of experts across localization, product, customer success, and sales to determine whether the company should enter Singapore as a wider hub for Southeast Asia. Hear how this cross-disciplinary group tackled a 3 month research sprint to explore the needs of the market, including mapping the competitive landscape, Product-Market Fit, value proposition, and target personas, ultimately leading to their market entry and presence in SE Asia today.

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Alanna Ford, Head of Globalization Strategy at Procore

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5:35-5:50 pm - Understanding cultural nuances and adapting content to be relevant to local markets. In this Fireside chat, Antonio will share Localization best practices when dealing with the Asian market/counterparts. One example he will talk about is his experience working at US based Pokémon Go and how he worked together with the Japan based Pokémon team to create global content.

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Antonio De Palma, Sr. Localization Manager (ex WhatsApp, Pokemon Group)

5:50-6:05pm - Nike Korea Market Adoption Plan: Feature adaptation and alignment with internal local partners.


Theresa Heim-Stohler, Senior Localization Ops Manager at Nike


Co-speaker added shortly

Connection: Breakout Rooms. Guided networking discussion digests in intimate settings.

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