Want to attend with your team? We are running a "Buy 3, Get 1 Free" Promotion. Order 3 tickets and we will send you a code for a free 4th ticket.
This event will include sign language interpretation viewing thanks to GlobalSaké sponsor, MasterWord
Sign Language Interpreters:
Israel Rivera, Staff ASL Interpreter, Deaf Hard of Hearing at MasterWord
Jacob Garner, Operations Specialist at MasterWord
Program (Speakers added shortly—stay tuned!)
5:00-5:10 pm - GlobalSaké 2023 Kickoff and Welcome message
Talia Baruch, CoFounder CEO at GlobalSaké
5:10-5:20 pm - Interactive warm up: Brand Value Proposition Repositioning for Asia--Can you guess it?
Amy Yuuri Naruse, APAC Languages Manager at Supertext
5:20-5:35 pm - SE Asia Entry Strategy: Creating Cross-Functional Alignment. This fireside chat will share Procore's approach to forming a cross-functional tiger team of experts across localization, product, customer success, and sales to determine whether the company should enter Singapore as a wider hub for Southeast Asia. Hear how this cross-disciplinary group tackled a 3 month research sprint to explore the needs of the market, including mapping the competitive landscape, Product-Market Fit, value proposition, and target personas, ultimately leading to their market entry and presence in SE Asia today.
Alanna Ford, Head of Globalization Strategy at Procore
Jared Koh, Regional Director, Americas at Singapore's Economic Development Board (EDB)
5:35-5:50 pm - Understanding cultural nuances and adapting content to be relevant to local markets. In this Fireside chat, Antonio will share Localization best practices when dealing with the Asian market/counterparts. One example he will talk about is his experience working at US based Pokémon Go and how he worked together with the Japan based Pokémon team to create global content.
Antonio De Palma, Sr. Localization Manager (ex WhatsApp, Pokemon Group)
5:50-6:05pm - Nike Korea Market Adoption Plan: Feature adaptation and alignment with internal local partners.
Theresa Heim-Stohler, Senior Localization Ops Manager at Nike
Co-speaker added shortly
Connection: Breakout Rooms. Guided networking discussion digests in intimate settings.
