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Program
We're adding sessions and speakers to this event--please stay tuned!
9:00-9:05 am - Welcome message
Talia Baruch, CEO and Cofounder at GlobalSaké
John Hayato Branderhorst, COO and Cofounder at GlobalSaké
9:05-9:15 am - Interactive Warm up: Guess the blockbuster
Fabio Schmuki, CMO at Supertext
9:15-9:35 am - Panel Discussion: Adapting product, content and SEO: how to create geo-fit for success across Asia. Capturing local markets requires product, marketing and growth strategies to work together to create a truly native experience. All the more important when the markets are diverse - like the US, Australia and Japan. Find out how brands like Koala, Asics and Spotify approach geo-fit in this region, how local content creation can fit into the localization process, and the importance of SEO in ensuring success.
Kristy Sakai, CEO at Supertext USA
Hilary Atkisson Normanha , Sr. Program Manager, Internationalization at Spotify
Shota Adam, Marketing Director at Koala Japan
9:35-9:55 am - Panel Discussion: Singapore Hub for Asia Market Adoption: Southeast Asia is home to 650 million people in 11 countries. It’s the world’s 5th largest economy, and on track to be the 4th by 2030. This has created a great business opportunity for companies looking to expand internationally. Find out how two businesses, Airfoil and Zvook, differed in their geo-fit approach to the region and how Singapore became their launchpad for success.
Danny Liew - Regional VP at Singapore Economic Development Board (EDB)
Anna Ratala - Founder at Zvook
9:55-10:10 am - Co-Presentation: Google Assistant - A Global Strategy for Geo-Fit Voice Applications. The challenges of adapting global principles of Personality to local audiences, in an effort to make the Assistant sound and feel like it belongs where the user is, while still delivering the same product to users everywhere.
Valeria Barbero, Business Director and Program Manager at Mother Tongue
Renan Leahy, Sr UX Content Strategist, Google Assistant Personality at Google
10:10-10:25 am - Panel Discussion: Into Africa: The Legal, Linguistic and Cultural Factors for market adoption in Africa’s $5.6 Trillion opportunity. There is a $5.6 trillion consumer and business spend opportunity in Africa for global enterprises seeking expansion. Africa is a continent of 54 countries, each having varying regulations on how businesses should operate. The linguistic and cultural diversity can be overwhelming for new entrants. In this panel discussion, we'll explore the legal, cultural and linguistic considerations for adoption in Africa and why this continent should be on your global expansion roadmap.
Ady Namaran Coulibaly, Operations Manager at Bolingo
Oluwafikayo Obadofin, Senior Associate at Vazi Legal
Opeyemi Ademola, Project Manager at Nkọwa okwu
10:25-10:45 am - Panel Discussion: Localization as an Accessibility Enablement for Inclusive Product Experience. When we design and develop the right product experiences for the diverse populations of the world, we meet our customers where they are. We consider the cultural context of their regional environment, and we factor in their usability enablement. How they discover and interact with our product matters. In this panel, we'll discuss the parallel between localization and accessibility product enablements and share two case study stories from Zoom's new Sign Language Interpretation launch and from Mural.
Andrew Thomas, Senior Director, Trados Marketing at RWS
Gefen Lamdan, Executive Product Strategy Advisor (ex Mural)
Shivali Viswanath, Product Manager at Zoom
Israel Rivera, ASL Interpreter at MasterWord
Jessica Roland- Director, Strategic Accounts at RWS
10:45-11:00 am - Fireside Chat: Content and channel strategy best practices for entering mainland China
Jenna Harding, Senior Director, Customer Success at Wordbank
Jeramie Heflin, Senior Global Marketing Manager at Safeguard Global
11:00-11:15 am - Culture: Live International Concert: “Mugical-Morocco”. Dror Sinai is a world percussion artist and teacher, Chi Gong teacher, personal growth and healing arts practitioner, and leader of special boutique tours. In this concert, Dror will take us on a short journey through beautiful Morocco from the ocean to the Atlas mountains to the Sahara Desert… Music, Dance and Joy. Curious about the upcoming Morocco trip? Learn more.
11:15-11:45 am - Connection: Breakout Rooms. Guided networking discussion digests in intimate settings.
Marianne Emblad - International Marketing Manager at Singapore Economic Development Board (EDB)
Jessica Roland- Director, Strategic Accounts at RWS
Chris Hodgson - CEO at Mother Tongue
Ady Namaran Coulibaly, Operations Manager at Bolingo
William Schwartz, Director Business North America at Alpha CRC
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