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Q4 Event: Geo-Fit | December 1, 2022. 9am - 12pm PST

 Exploring New Markets expansion with product-led growth and rounded-perspective Go-To-Market Strategies. We'll share compelling case studies from different companies originating from different parts of the globe and what we can learn from their international growth stories.

 Program

Welcome message

 

                    Talia Baruch, CEO and Cofounder at GlobalSaké

                    John Hayato Branderhorst, COO and Cofounder at GlobalSaké

Interactive Warm up: Lost in Localization stories across the globe in everyday life scenarios

 

                    Kristy Sakai, CEO at Supertext USA

                     

                    Fabio Schmuki, CMO at Supertext

 

Presentation: Moderna Vaccine: global distribution and the regional nuance

                    Chris Hodgson, CEO at Mother Tongue

 

Presentation: Geo-Fit Content adaptation, Micro Local Growth

             TBD, Alpha

Presentation: Hybrid model: centralized vs decentralized teams

                    TBD, Wordbank

Panel Discussion: Geo-Fit Strategies in the Food Delivery Business: How Wolt, Bolt, and Glovo differ in their new markets expansion. We'll explore 3 fascinating case studies from 3 different non-EN/non-US based companies. Wolt (HQ'ed in Iceland, later acquired by DoorDash), Bolt (HQ'ed in Estonia) and Glovo (HQ'ed in Barcelona) each adopted a very different new markets' entry/adoption plan--from going "all in" to win the local comeptitive landscape, to choosing a "non-compete" strategy in new markets where local food delivery isn't yet established.

                    Stefania Russo, Global Localization Manager at Glovo

 

                    Sälli Silm, Global L10n Manager at Bolt

Presentation: International Go-To-Market Strategy

 

                    Kristy Sakai, CEO at Supertext USA

Culture: Live International Concert: "It Takes a Planet" - Ethno-jazz piano & vocal concert inspired by Belarusian folk tales and Portuguese jazz. When folk and jazz talk with Katerina L'Dokova. More details posted soon! 

Connection: Breakout Rooms. Guided networking discussion digests in intimate settings.

                

 

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Sälli Silm
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