9:35-9:55 am - Presentation: The Global Experience: data insights shared from the 2022 global survey research on running cross-functional international efforts. As companies look ahead to 2022 and beyond, many teams are brainstorming new ways to grow engagement amongst customers and prospects. However, as those audiences become more global, it becomes harder for companies to ensure that experiences are maintained for all. Join us as we discuss Lilt’s State of Global Experience 2022 Report that highlights the trends, best practices, and priorities of those involved in managing global experiences at enterprises worldwide.
9:55-10:15 am - Presentation: From Marketing Brainstorm to Press-Worthy Report: A Pinterest Case Study. The 2022 Pinterest Predicts trend report was a huge success across international markets. Ella Petlicka, lead up the effort to launch the report so it read like native content in all markets. She will take us through that process and go into how Pinterest approaches localization, transcreation, and native content creation. We will look at direct examples and success indicators.