How do you create the right product value fit experience for customers across the globe?
How do you balance a universal global-ready launch strategy vs a local geo-fit adaptation?
Ready to take product localization, regionalization and culturalization on a more strategic, holistic, and cross-functional level to drive meaningful growth impact in new local markets, on a global scale?
Then you deserve a seat in The ParlamINT--our GlobalSaké 2021 monthly events series, designed for visionary global leaders driving global growth.
Come for the Content. Stay for the Connections. Be a member of the global Community.
Monthly events are 9-11am PST. Each event includes 45-60 minutes of presentations + 15 minutes of Q&A, followed by 30 minutes of breakout room discussion digests with networking, and a 1-min meditation wrap-up.
Multilingual content strategy: transcreation, culturalization, regionalization and origination
When is straight interface translation good enough? What assets require a deep localization treatment, or better yet—content transcreation, culturalization and regionalization? And when do we need to go all-in with local-market content origination?
Hear 3 solo presentations from 3 subject-matter experts in the industry, sharing case study stories from around the globe, and how they’ve impacted the business bottomline. In this session, we’ll also discuss the power of narrative: Who owns “global content” and “Who’s telling your story.” You’re in for a real treat!
Speakers
Roundtable Moderators
Director of Marketing Localization at Zendesk
Multilingual AI, NLP (natural language processing), and Applied ML (machine learning)
This session invites you to explore multilingual applied AI not as a language barrier, but rather as a new-frontier propeller for scaling more diverse products for more diverse populations around the globe. We'll explore storytelling through data structure and neural networks for multilingual content relevancy, voice, search, and speech to text applications. We’ll discuss how words work: Building language-specific and language-agnostic relevancy algorithms, multilingual dataset structuring for international recommendation systems, and Machine Translation.
Japan and Germany New Markets Entry Strategy
Many companies struggle to maximize growth adoption in Japan and Germany. That’s because these two markets (and a few others) require a higher level of geo-specific adaptations. In this event, we’ll explore the 360-degrees overview of the core cultural and regional factors you should know before entry.
International UI/UX Design
Many US-based companies develop and design a US-centric product interface from the outset, and then, when they’re ready to expand internationally, they often only translate the interface, while maintaining the original UI/UX layout, format and creative assets. If we want to attract and engage customers outside of the US, we need a user-centric mindset, with adaptive instant deploys, displaying the right native interface experiences. We also sometimes need to reposition the value proposition to better resonate with our local customer segments. Hear more about it in this event!
Go-To-Market Strategy for Emerging Markets
In this event we’ll discuss market readiness, company readiness, and product market fit, researching and responding to local market gaps with relevant local solutions. Our expert speakers will share case study stories from different emerging markets across the Africa continent, SE Asia and Latin/South America.
"Your Challenge Roundtable"
The ParlamINT community members (you!) are invited to pre-submit your company’s core international challenge and we'll discuss specific solutions in assigned "Your Challenge" Roundtable breakout rooms with subject matter experts. Each breakout room roundtable will be dedicated to a different international challenge. You pick the challenge/solution breakout room of your interest.
Int'l Digital Marketing & ISEO
CQ: Cultural Intelligence
CQ: Cultural Intelligence
Transcreation, Local Content
Eliminating bias in human post-edit MT
Global-First Adaptive Launch Strategy
How do we pivot the corporate culture to an adaptive global-first launch strategy?
The traditional linear, manual, functionally siloed, US-first workflows cannot survive in the post-Covid global world. Winning companies are those who are able to “hit the ground running,” with adaptive simultaneous instant deploys in new markets at scale. Circular, automated, horizontal, cross-functional integrations for scaling global growth is the name of the game in the new era. Learn more about it in this event.
GlobalSaké end-of year-Sake Tasting party (in-person!)
If you’ve been to one of our past GlobalSake events, you know how we roll! Sake tasting from the barrel, dumplings, Taiko drumming, and a good amount of social merriment. After a full year of monthly meet-ups in The ParlamINT’s online events, it’ll be a special joy to see each other in-person again for some old fashioned hug. TBD, we’re planning the party at the St. Francis Yacht Club aboard the Swan 65--Translated's sailboat that’s participating in the around the world race. Stay tuned!
Content session: How to effectively position localization on a strategic, holistic level within the org structure, and how to effectively drive horizontal cross-functional efforts.
Adding speakers soon, stay tuned
Next gen conferencing with GlobalSake. Insightful and interactive with the right frequency. Much enjoyed the fresh air and the discussions.
— Jan Hinrichs,
CEO Beluga / Founder LocLunch
WHAT PEOPLE SAY
"OMG Globalsake is brilliant! It was much more than I was even hoping for! Our breakout room was on fire with compliments for the format and content. I've been raving about it to anyone who will listen! Especially love the live Q&A and the breakout networking!"
— Susan Morgan,
Director, Global Accounts at Lionbridge
WHAT PEOPLE SAY
Past Events
February 4, 2021. 9-10:30am PST
The Future of You. New year resolution: Recharge, Reconnect, and...Run.
International Expansion case study stories in the Wellness & Fitness verticals
How do you prioritize new markets for your product-fit expansion plan? Is your product value solving for the same problem in every region? Are you optimizing for the same user cohorts in every geo? How do you define and measure success in your local new markets, on a global scale? Hear from industry experts leading exciting brands going global on how they’ve approached their international expansion strategies—goals, gaps, solutions, KPIs, and so much more.
9:00am - 9:05am PST: Welcome Intro by GlobalSaké founders (Talia Baruch and John Hayato Branderhorst)
9:05am - 9:10am: Interactive warm up exercise. Radio calisthenics (ラジオ体操, rajio taisō, literally, "radio exercises") are warm-up calisthenics performed to music and guidance from radio broadcasts. They are popular in Japan and parts of China and Taiwan. Led by John Hayato Branderhorst.
9:10am - 9:40am: Speaker Introduction and Panel Discussion. Moderated by Talia Baruch
9:40am - 9:55am: Q&A with the audience
9:55am-10:25am: Breakout rooms—discussion digests & networking
10:25am - 10:30am: Meditation sendoff.
Panelists
Director of International Strategy & Ops at Noom
Group Product Manager at Fitbit
Roundtable Moderators
Digital Health product executive
March 4, 2021. 9-10:45am PST
International Consumer Insights: understanding customers within the cultural context of their regional environment
Three Flash TedTalk presentations, each representing a different outlook perspective from exciting brands: Google, HubSpot, Tencent and Alibaba. The UX Research experts will each showcase their unique angles in understanding customers within different markets to inform the right decisions for product-user-fit. Between these 3 presentations, we’ll holistically cover multi-geo consumer insights case studies from Emerging Markets (including Africa and SE Asia), China, LATAM, and Europe. We'll explore how regional and cultural factors influence consumer behavior in different markets and inform the business strategy and product experience positioning.
Speakers
Roundtable Moderators
User Experience Researcher at HubSpot
April 1, 2021. 9-10:45am PST
Global-Ready and Geo-fit Payments
How much money has your company lost in involuntary churn in your Checkout flow for international segments? Most US-based companies, including the mega multinational global corporations, leave hefty sums of money on the table simply because they do not adapt their pricing plans, checkout funnel experience, and payment methods by geo in their priority new markets. In this session, we’ll explore how to effectively internationalize and transadapt global payments and optimize checkout to complete orders funnel across borders, methods, and user expected behaviors. We'll also deep-dive into understanding LATAM's payments ecosystem for the unbanked and underbanked, share market insights and platform global-readiness.
Speakers
Roundtable Moderators
Sr. Director, Localization at PayPal
Director, Business Director North America at Alpha CRC
Senior Technical Product Manager - Platforms for Payments at Nubank
Product Manager - Real Time Payments & Transfers, Brazil at Nubank
