Interested in sponsorship opportunities with GlobalSaké? Contact us at Info@GlobalSakeGrowth.com

How do you create the right product value fit experience for customers across the globe?

How do you balance a universal global-ready launch strategy vs a local geo-fit adaptation?

Ready to take product localization, regionalization and culturalization on a more strategic, holistic, and cross-functional level to drive meaningful growth impact in new local markets, on a global scale?

Then you deserve a seat in The ParlamINT--our GlobalSaké 2021 monthly events series, designed for visionary global leaders driving global growth. 


Come for the Content. Stay for the Connections. Be a member of the global Community.

Monthly events are 9-11:30am PST. Each event includes interactive presentations with Q&A, followed by 30 minutes of roundtable breakout room discussions with guided networking, followed by a 1-min meditation sendoff.

Upcoming Event

header image.png

November 4, 2021

Global-Ready-First Adaptive Strategy

How do we pivot the corporate culture to an adaptive global-ready-first strategy in platform, product, and people? How do we keep the Human factor in the value-prop equation?
The traditional linear, manual, functionally siloed, US-first workflows cannot survive in the post-pandemic global world. Winning companies are those who are able to “hit the ground running,” with adaptive, simultaneous, instant deploys in new markets at scale. Circular, automated, horizontal, cross-functional integrations for scaling global growth is the name of the game in the new era. We'll discuss how to achieve that with a clear vision for building diversified value experiences for the diverse populations of the world!

Presentation: Voice Localization--telling your brand story in the right voice for your international market/medium fit

Yair Tal.jpeg

CEO at BLEND

Panel: Scaling global launches with Continuous Localization automation, while keeping the Human factor

Jan Hinrich.jpeg
Rebekah Mueller.jpeg
Semir Mehadzic.jpeg
Francesca Di Marco.jpeg

Internationalization Lead at Pinterest

Rountable Moderators

December 9, 2021. 9am - 12pm PST

GlobalSaké 2021 grand finale: “Travel Around the World!"

After a full year of monthly interactive virtual meetups at The ParlamINT program, exploring solutions to core international challenges with familiar and new faces across the globe, get ready to party at our year-end wrap-up virtual event! We'll feature content, connections, and cultures with live international performances, networking, and open mic. Stay tuned, as we onboard additional speakers and musicians!

Year in Review: Recap video collage of top highlights from all our 2021 monthly events

Talia_BlackWhite.jpg
john hayato profile.jpg

Co-Presentation: The Future of the Localization Evolution in Cognitive AI

Konstantin Savenkov.jpeg
Pascale Tremblay.jpeg

Live concert: Brazil--Romance, Beach Culture & Melancholy
From gorgeous melodies & harmonies to seductive lyrics, Bossa Nova of Brazil is a high modernist art, yet one of the most popular music styles in the world. Masha Campagne explores the soulfulness & intimacy of songs by Tom Jobim, Joao Gilberto, Roberto Menescal and other Brazilian legends.

Masha Campagne.jpeg

Open Mic & Guided Networking with our GlobalSaké 2020 & 2021 speakers
Opportunity for attendees to meet, mingle and discuss core challenges/solutions with GlobalSaké industry experts

GlobalSake2.jpeg

Adding speakers soon, stay tuned 

Next gen conferencing with GlobalSake. Insightful and interactive with the right frequency. Much enjoyed the fresh air and the discussions.

— Jan Hinrichs,

CEO Beluga / Founder LocLunch

WHAT PEOPLE SAY

"OMG Globalsake is brilliant! It was much more than I was even hoping for! Our breakout room was on fire with compliments for the format and content. I've been raving about it to anyone who will listen! Especially love the live Q&A and the breakout networking!"

WHAT PEOPLE SAY

— Susan Morgan,

Director, Global Accounts at Lionbridge

Past Events

February Hightlight Reel

February 4, 2021. 9-10:30am PST

The Future of You. New year resolution: Recharge, Reconnect, and...Run.

International Expansion case study stories in the Wellness & Fitness verticals

 

How do you prioritize new markets for your product-fit expansion plan? Is your product value solving for the same problem in every region? Are you optimizing for the same user cohorts in every geo? How do you define and measure success in your local new markets, on a global scale? Hear from industry experts leading exciting brands going global on how they’ve approached their international expansion strategies—goals, gaps, solutions, KPIs, and so much more.

 

9:00am - 9:05am PST: Welcome Intro by GlobalSaké founders (Talia Baruch and John Hayato Branderhorst)

9:05am - 9:10am: Interactive warm up exercise. Radio calisthenics (ラジオ体操, rajio taisō, literally, "radio exercises") are warm-up calisthenics performed to music and guidance from radio broadcasts. They are popular in Japan and parts of China and Taiwan. Led by John Hayato Branderhorst.

9:10am - 9:40am: Speaker Introduction and Panel Discussion. Moderated by Talia Baruch 

9:40am - 9:55am: Q&A with the audience

9:55am-10:25am: Breakout rooms—discussion digests & networking 

10:25am - 10:30am: Meditation sendoff. 

Panelists

CJ Stavrakos - Director International St

Director of International Strategy & Ops at Noom

Hilary Atkisson Normanha .jpeg

Global Product Localization at ASICS Digital

Group Product Manager at Fitbit

GlobalSaké Co-founder

Roundtable Moderators

Digital Health product executive

March Hightlight Reel

March 4, 2021. 9-10:45am PST

International Consumer Insights: understanding customers within the cultural context of their regional environment

Three Flash TedTalk presentations, each representing a different outlook perspective from exciting brands: Google, HubSpot, Tencent and Alibaba. The UX Research experts will each showcase their unique angles in understanding customers within different markets to inform the right decisions for product-user-fit. Between these 3 presentations, we’ll holistically cover multi-geo consumer insights case studies from Emerging Markets (including Africa and SE Asia), China, LATAM, and Europe. We'll explore how regional and cultural factors influence consumer behavior in different markets and inform the business strategy and product experience positioning.

Speakers

Roundtable Moderators

User Experience Researcher at HubSpot

Isabelle Bicaci_global strategy_OpenTabl

Senior User Experience Designer at Tencent 

(Ex Alibaba)

April Highlight Reel

April 1, 2021. 9-10:45am PST

Global-Ready and Geo-fit Payments

How much money has your company lost in involuntary churn in your Checkout flow for international segments? Most US-based companies, including the mega multinational global corporations, leave hefty sums of money on the table simply because they do not adapt their pricing plans, checkout funnel experience, and payment methods by geo in their priority new markets. In this session, we’ll explore how to effectively internationalize and transadapt global payments and optimize checkout to complete orders funnel across borders, methods, and user expected behaviors. We'll also deep-dive into understanding LATAM's payments ecosystem for the unbanked and underbanked, share market insights and platform global-readiness.

Speakers

Youngmin Jeong.png

Sr. Director, Localization at PayPal

Roundtable Moderators

Director, Business Director North America at Alpha CRC

Senior Technical Product Manager - Platforms for Payments at Nubank

Joseph Holtman.jpeg
Carrie Nguyen.jpeg

Product Manager - Real Time Payments & Transfers, Brazil at Nubank

May Highlight Reel

May 6, 2021. 9-11am PST

Multilingual content strategy: transcreation, culturalization, regionalization and origination 

When is straight interface translation good enough? What assets require a deep localization treatment, or better yet—content transcreation, culturalization and regionalization? And when do we need to go all-in with local-market content origination?

Hear 3 solo presentations from 3 subject-matter experts in the industry, sharing case study stories from around the globe, and how they’ve impacted the business bottomline. In this session, we’ll also discuss the power of narrative: Who owns “global content” and “Who’s telling your story.” You’re in for a real treat!

Speakers

Roundtable Moderators

Chris Hodgson Profile Picture

Managing Director at Mother Tongue

mother tongue logo cropped.png

CEO at Geogrify

Director of Marketing Localization at Zendesk

June Highlight Reel

June 3, 2021. 9-11am PST

Multilingual AI, NLP (natural language processing), and Applied ML (machine learning)

This session invites you to explore multilingual applied AI not as a language barrier, but rather as a new-frontier propeller for scaling more diverse products for more diverse populations around the globe.

 

We'll explore storytelling through data structure and neural networks for multilingual content relevancy, voice, search, and speech to text applications.

 

We’ll discuss how words work: Building language-specific and language-agnostic relevancy algorithms, multilingual dataset structuring for international recommendation systems, and Machine Translation.

Speakers

CURRENT xtm-international-logo-small.png

Linguistic AI Expert at XTM International

Jane Nemcova - HQ Headshot.jpg

Professor at MIIS

CEO at Lang.AI

Head of Product, Data Standardization at LinkedIn

Digital Content and Partnership Manager at XTM International

Roundtable Moderators

July Highlight Reel

July 1, 2021. 9-11am and 5-7pm PDT

Japan and Germany New Markets Entry Strategy

Many companies struggle to maximize growth adoption in Japan and Germany. That’s because these two markets (and a few others) require a higher level of geo-specific adaptations. In this event, we’ll explore the 360-degrees overview of the core cultural and regional factors you should know before entry.

AM Speakers (9-11am PDT)

Partner at GoGlobal 

Staff Localization Producer – DACH

at LinkedIn

Japan Marketing Manager at Wix.com

AM Roundtable Moderators (9-11am PDT)

Alexandra Eger.jpeg

German Marketing Blogger and Content

Writer at Wix.com

Managing Director at Rueter Partner

PM Speakers (5-7pm PDT)

Director, Sales & Marketing

at Tricor Japan

Senior Manager, International UX

Research at Indeed.com

Tiffany Morimoto.jpeg

Yu Tiffany Morimoto

UX Researcher at btrax

Alicja Borek.jpeg

Strategic Accounts Lead at Lilt

PM Roundtable Moderators (5-7pm PDT)