How do you create the right product value fit experience for customers across the globe?
How do you balance a universal global-ready launch strategy vs a local geo-fit adaptation?
Ready to take product localization, regionalization and culturalization on a more strategic, holistic, and cross-functional level to drive meaningful growth impact in new local markets, on a global scale?
Then you deserve a seat in The ParlamINT--our GlobalSaké 2021 monthly events series, designed for visionary global leaders driving global growth.
Come for the Content. Stay for the Connections. Be a member of the global Community.
Monthly events are 9-11:30am PST. Each event includes interactive presentations with Q&A, followed by 30 minutes of roundtable breakout room discussions with guided networking, followed by a 1-min meditation sendoff.
February Hightlight Reel
February 4, 2021. 9-10:30am PST
The Future of You. New year resolution: Recharge, Reconnect, and...Run.
International Expansion case study stories in the Wellness & Fitness verticals
How do you prioritize new markets for your product-fit expansion plan? Is your product value solving for the same problem in every region? Are you optimizing for the same user cohorts in every geo? How do you define and measure success in your local new markets, on a global scale? Hear from industry experts leading exciting brands going global on how they’ve approached their international expansion strategies—goals, gaps, solutions, KPIs, and so much more.
9:00am - 9:05am PST: Welcome Intro by GlobalSaké founders (Talia Baruch and John Hayato Branderhorst)
9:05am - 9:10am: Interactive warm up exercise. Radio calisthenics (ラジオ体操, rajio taisō, literally, "radio exercises") are warm-up calisthenics performed to music and guidance from radio broadcasts. They are popular in Japan and parts of China and Taiwan. Led by John Hayato Branderhorst.
9:10am - 9:40am: Speaker Introduction and Panel Discussion. Moderated by Talia Baruch
9:40am - 9:55am: Q&A with the audience
9:55am-10:25am: Breakout rooms—discussion digests & networking
10:25am - 10:30am: Meditation sendoff.
Panelists
Group Product Manager at Fitbit
GlobalSaké Co-founder
Roundtable Moderators
Digital Health product executive
March Hightlight Reel
March 4, 2021. 9-10:45am PST
International Consumer Insights: understanding customers within the cultural context of their regional environment
Three Flash TedTalk presentations, each representing a different outlook perspective from exciting brands: Google, HubSpot, Tencent and Alibaba. The UX Research experts will each showcase their unique angles in understanding customers within different markets to inform the right decisions for product-user-fit. Between these 3 presentations, we’ll holistically cover multi-geo consumer insights case studies from Emerging Markets (including Africa and SE Asia), China, LATAM, and Europe. We'll explore how regional and cultural factors influence consumer behavior in different markets and inform the business strategy and product experience positioning.
Speakers
Roundtable Moderators
User Experience Researcher at HubSpot
Senior User Experience Designer at Tencent
April Highlight Reel
April 1, 2021. 9-10:45am PST
Global-Ready and Geo-fit Payments
How much money has your company lost in involuntary churn in your Checkout flow for international segments? Most US-based companies, including the mega multinational global corporations, leave hefty sums of money on the table simply because they do not adapt their pricing plans, checkout funnel experience, and payment methods by geo in their priority new markets. In this session, we’ll explore how to effectively internationalize and transadapt global payments and optimize checkout to complete orders funnel across borders, methods, and user expected behaviors. We'll also deep-dive into understanding LATAM's payments ecosystem for the unbanked and underbanked, share market insights and platform global-readiness.
Speakers
Roundtable Moderators
Director, Business Director North America at Alpha CRC
Senior Technical Product Manager - Platforms for Payments at Nubank
Product Manager - Real Time Payments & Transfers, Brazil at Nubank
May Highlight Reel
May 6, 2021. 9-11am PST
Multilingual content strategy: transcreation, culturalization, regionalization and origination
When is straight interface translation good enough? What assets require a deep localization treatment, or better yet—content transcreation, culturalization and regionalization? And when do we need to go all-in with local-market content origination?
Hear 3 solo presentations from 3 subject-matter experts in the industry, sharing case study stories from around the globe, and how they’ve impacted the business bottomline. In this session, we’ll also discuss the power of narrative: Who owns “global content” and “Who’s telling your story.” You’re in for a real treat!
Speakers
Roundtable Moderators
CEO at Geogrify
Director of Marketing Localization at Zendesk
June Highlight Reel
June 3, 2021. 9-11am PST
Multilingual AI, NLP (natural language processing), and Applied ML (machine learning)
This session invites you to explore multilingual applied AI not as a language barrier, but rather as a new-frontier propeller for scaling more diverse products for more diverse populations around the globe.
We'll explore storytelling through data structure and neural networks for multilingual content relevancy, voice, search, and speech to text applications.
We’ll discuss how words work: Building language-specific and language-agnostic relevancy algorithms, multilingual dataset structuring for international recommendation systems, and Machine Translation.
Speakers
Linguistic AI Expert at XTM International
CEO at Lang.AI
Head of Product, Data Standardization at LinkedIn
Digital Content and Partnership Manager at XTM International
Roundtable Moderators
July Highlight Reel
July 1, 2021. 9-11am and 5-7pm PDT
Japan and Germany New Markets Entry Strategy
Many companies struggle to maximize growth adoption in Japan and Germany. That’s because these two markets (and a few others) require a higher level of geo-specific adaptations. In this event, we’ll explore the 360-degrees overview of the core cultural and regional factors you should know before entry.
AM Speakers (9-11am PDT)
Partner at GoGlobal
CEO at Supertext USA
Staff Localization Producer – DACH
at LinkedIn
Japan Marketing Manager at Wix.com
AM Roundtable Moderators (9-11am PDT)
Managing Director at Rueter Partner
PM Speakers (5-7pm PDT)
Director, Sales & Marketing
at Tricor Japan
Senior Manager, International UX
Research at Indeed.com
Yu Tiffany Morimoto
UX Researcher at btrax
Strategic Accounts Lead at Lilt
PM Roundtable Moderators (5-7pm PDT)
August Highlight Reel
August 5, 2021. 9-11:30am PDT
International UI/UX Design
Shift the paradigm from a one-size-fits-all global standard to an adaptive global ready & geo-fit model, displaying the right intuitive interface experiences and value prop positioning to better resonate with our local customers on a global scale. Shopify and Linkedin will share their product UI/UX optimizations to maximize adoption in new markets. Gui and Pablo will showcase different cultural rhythmic patterns from origin Samba in Brazil to Mediterranean tempos, and how we can fine tune the right product design by tuning in to our customers’ lifestyle ecosystem soundtrack. This is our first virtual live concert!
Speakers
Founder & CEO at Multilingual Connections
International UX Marketing at Shopify
Principal Product Manager at LinkedIn
Group Product Manager at LinkedIn
Cofounder at GlobalSaké
Live virtual concert with Invisible City
Roundtable Moderators
November 4, 2021. 9 am - 11 am PST
Global-Ready-First Adaptive Strategy
How do we pivot the corporate culture to an adaptive global-ready-first strategy in platform, product, and people? How do we keep the Human factor in the value-prop equation?
The traditional linear, manual, functionally siloed, US-first workflows cannot survive in the post-pandemic global world. Winning companies are those who are able to “hit the ground running,” with adaptive, simultaneous, instant deploys in new markets at scale. Circular, automated, horizontal, cross-functional integrations for scaling global growth is the name of the game in the new era. We'll discuss how to achieve that with a clear vision for building diversified value experiences for the diverse populations of the world!
Presentation: Voice Localization--telling your brand story in the right voice for your international market/medium fit
CEO at BLEND
Panel: Scaling global launches with Continuous Localization automation, while keeping the Human factor
CEO at Beluga Linguistics
Internationalization Lead at Pinterest
Rountable Moderators
Senior Director, Customer Success at Wordbank
CEO at Beluga Linguistics
Internationalization Lead at Pinterest
October 7, 2021. 9-11:30am PST
"Your Challenge Roundtables"
In this event, we’ve curated subject matter experts to lead 6 unique interactive roundtable sessions in breakout rooms, each covering a core international challenge, based on the top topics of interest that our ParlamINT community members had requested. Each session is 40 mins of applied industry insights with Q&A. We’ll have 2 parallel tracks, and you’ll be able to attend 3 different consecutive sessions of your choice.
Track #2
Creative Tribe
Alpha CRC
International Digital Marketing, ISEO
Pairing SEO and SEM with your localization strategy can be a strain on the organization - different tools, different lingo, and difficulty setting expectations, internally and externally. In this session I will focus on matching best ISEO strategies with your localization goals, explain where and why SEO will matter and how to use standard localization tools and processes to support growth.
Transcreation and Local Content Origination
Paul will discuss the impact of transcreation and local content origination on meaningful personalization in customer experience.
CQ: Cultural Intelligence (presentation with interactive workshop)
Struggle to work effectively with your colleagues in “name-that-country”? Unsure why decisions aren’t made in a linear flow? Unable to figure out why your customers in Germany use your product differently from your customers in Canada? Join us as we practice and discuss some scenarios that will provide tips to succeed in global environments while staying true to your brand identity.
Session #2
Multilingual Speech to Text Transcription (co-presentation)
Natural language processing (NLP) is traditionally associated with text based content, but human language is primarily in speech form. NLP has made significant strides with speech based models. Subfields of NLP such as natural language understanding (NLU) and Automatic Speech Recognition (ASR) that form the basis for understanding human speech rely on large scale natural speech data to develop the intelligence required for building successful speech capabilities. The challenge of sourcing the natural speech data, across multiple languages, environments, frequencies and transcribing the audio into text with annotation, prevents many companies from developing speech applications. Sultan and Sebastian will discuss efficient ways for speech data collection and transcription and what additional NLP capabilities can be combined to build new and innovative solutions for different industries.
Global-Ready Next-Gen Tools & Process
Global companies repeatedly sell into new markets, but are they getting maximum penetration into each market they’re targeting? The marketing and ecommerce teams need to work closely together not only to fast-follow launches with new website and product content translated into the language(s) of the new market, but also to effectively use Language Selection Tools, Structured Data and search results in web and mobile applications. In this session, Lionbridge CMO, Jaime Punishill will demonstrate the importance of shifting the conversation away from localization & content quality to optimization, ROI, & content performance
Session #2
Technology in localization: machine translation and beyond
Machine translation profoundly impacts the work and capabilities of translators, most importantly by emphasizing post-editing. However, its current use brings shortcomings which are not all solved by technical progress. In addition, technology is at play in many more aspects of the localization process than just translation, from quality control to localization analytics. These are the premises from which to fuel our conversation on the role of technology in localization.
Session #3
Global Typography (co-presentation)
Multilingual typography, once considered to be one of the Achilles’ heels of localization, has been transformed in the past 30 years. From various code pages to the marvelous Unicode and Code2000 to ubiquitous web fonts, multilingual access has now become a reality because of those advances. We have only scratched the surface in how to design for multilingual experiences within creative applications. How can we design a scalable UX solution that meets the cultural needs of our non US users? Michelle and Jost will look at those developments and discuss what is still missing. They will also share interesting stories about approaching multilingual typography from a UX perspective, fonts, characters and their meaning.
Session #3
Optimized localization management for efficient global launches
Filip Klepacki will share best practices on optimizing the workflow for complex multilingual localization projects, where the source content is rapidly updated on the go, and how Machine Translation integrations can make that workflow even more efficient. Learn more about solutions to enable smart project management for scaling cost-savings and time to market on your lion’s share revenue.
September Highlight Reel
September 2, 2021. 9-11am PDT
Go-To-Market Strategy for Emerging Markets
Join us at the next GlobalSaké interactive virtual event on Sept 2, dedicated to Entry/Adoption Strategy in Emerging Markets. We’ll explore market readiness, company readiness, and product market fit: local challenges and opportunities. Spotify will share their 2021 massive launch strategy story into 86 new markets, with a deep-dive outlook into Sub-Saharan Africa. Mdundo.com—a Nairobi-based local music streaming service, will share their launch journey perspective across the Africa continent, expanding in Kenya, Tanzania, Uganda, Nigeria, Ghana, Zambia, Zimbabwe, Mozambique, Angola, and Rwanda. Canva will cover their geo-fit launch experiences into China, Russia and LATAM, and Anoop Kumar will share insights on understanding consumer behavior within the unique market ecosystems in India and other SEAsia regions.
Speakers
Head of Internationalisation & Localisation at Canva
Ex. Head of International at Squarespace
Roundtable Moderators
Head of New Markets at Spotify
CEO at Mdundo
December 9, 2021. 9am - 12pm PST
GlobalSaké 2021 grand finale: “Travel Around the World!"
After a full year of monthly interactive meetups at The ParlamINT program, exploring solutions to core international challenges with familiar and new faces across the globe, get ready to party at our grand finale wrap-up virtual event, featuring a Brazilian live concert, Matcha Tasting, Open Mic networking and content sessions.
Year in Review: Recap video collage of top highlights from all our 2021 monthly events
Cofounder at GlobalSaké
Cofounder at GlobalSaké
Co-Presentation: Next Frontier in Localization as an Engine for Accessibility and Inclusion with Cognitive AI
The next frontier in localization is accessibility and inclusion. AI enables us to scale multilingual/multi-geo content creation cycles. We'll review the expanding role of cognitive AI (MT, voice technologies, content generators) in language operations and discuss AI's effect on localization. We'll cover real-world applications, and close with a look at future cognitive AI innovations.
Live concert Sponsored by Amplexor: Brazil--Romance, Beach Culture & Melancholy
From gorgeous melodies & harmonies to seductive lyrics, Bossa Nova of Brazil is a high modernist art, yet one of the most popular music styles in the world. Masha Campagne explores the soulfulness & intimacy of songs by Tom Jobim, Joao Gilberto, Roberto Menescal and other Brazilian legends.
VP of Sales at Amplexor
Thank You Very Matcha!
Matcha Localization: A guided tasting experience, sharing Matcha's history, properties, and cultural adaptations. We'll be mailing attendees the Matcha tea ahead of time for this shared virtual experience.
.jpeg)
EVP Corporate Relations & PR at ITO EN (North America) INC.
Open Mic & Guided Networking with our GlobalSaké 2020 & 2021 speakers
Opportunity for attendees to meet, mingle and discuss core challenges/solutions with GlobalSaké industry experts
Next gen conferencing with GlobalSake. Insightful and interactive with the right frequency. Much enjoyed the fresh air and the discussions.
— Jan Hinrichs,
CEO Beluga / Founder LocLunch
WHAT PEOPLE SAY
"OMG Globalsake is brilliant! It was much more than I was even hoping for! Our breakout room was on fire with compliments for the format and content. I've been raving about it to anyone who will listen! Especially love the live Q&A and the breakout networking!"
WHAT PEOPLE SAY
— Susan Morgan,
Director, Global Accounts at Lionbridge