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How do you create the right product value fit experience for customers across the globe?
How do you balance a universal global-ready launch strategy vs a local geo-fit adaptation?
Ready to take product localization, regionalization and culturalization on a more strategic, holistic, and cross-functional level to drive meaningful growth impact in new local markets, on a global scale?
Then you deserve a seat in The ParlamINT--our GlobalSaké 2021 monthly events series, designed for visionary global leaders driving global growth.
Come for the Content. Stay for the Connections. Be a member of the global Community.
Monthly events are 9-11:30am PST. Each event includes interactive presentations with Q&A, followed by 30 minutes of roundtable breakout room discussions with guided networking, followed by a 1-min meditation sendoff.
February Hightlight Reel
February 4, 2021. 9-10:30am PST
The Future of You. New year resolution: Recharge, Reconnect, and...Run.
International Expansion case study stories in the Wellness & Fitness verticals
How do you prioritize new markets for your product-fit expansion plan? Is your product value solving for the same problem in every region? Are you optimizing for the same user cohorts in every geo? How do you define and measure success in your local new markets, on a global scale? Hear from industry experts leading exciting brands going global on how they’ve approached their international expansion strategies—goals, gaps, solutions, KPIs, and so much more.
9:00am - 9:05am PST: Welcome Intro by GlobalSaké founders (Talia Baruch and John Hayato Branderhorst)
9:05am - 9:10am: Interactive warm up exercise. Radio calisthenics (ラジオ体操, rajio taisō, literally, "radio exercises") are warm-up calisthenics performed to music and guidance from radio broadcasts. They are popular in Japan and parts of China and Taiwan. Led by John Hayato Branderhorst.
9:10am - 9:40am: Speaker Introduction and Panel Discussion. Moderated by Talia Baruch
9:40am - 9:55am: Q&A with the audience
9:55am-10:25am: Breakout rooms—discussion digests & networking
10:25am - 10:30am: Meditation sendoff.
Panelists
Group Product Manager at Fitbit
GlobalSaké Co-founder
Roundtable Moderators
Digital Health product executive
March Hightlight Reel
March 4, 2021. 9-10:45am PST
International Consumer Insights: understanding customers within the cultural context of their regional environment
Three Flash TedTalk presentations, each representing a different outlook perspective from exciting brands: Google, HubSpot, Tencent and Alibaba. The UX Research experts will each showcase their unique angles in understanding customers within different markets to inform the right decisions for product-user-fit. Between these 3 presentations, we’ll holistically cover multi-geo consumer insights case studies from Emerging Markets (including Africa and SE Asia), China, LATAM, and Europe. We'll explore how regional and cultural factors influence consumer behavior in different markets and inform the business strategy and product experience positioning.
Speakers
Roundtable Moderators
User Experience Researcher at HubSpot
Senior User Experience Designer at Tencent
April Highlight Reel
April 1, 2021. 9-10:45am PST
Global-Ready and Geo-fit Payments
How much money has your company lost in involuntary churn in your Checkout flow for international segments? Most US-based companies, including the mega multinational global corporations, leave hefty sums of money on the table simply because they do not adapt their pricing plans, checkout funnel experience, and payment methods by geo in their priority new markets. In this session, we’ll explore how to effectively internationalize and transadapt global payments and optimize checkout to complete orders funnel across borders, methods, and user expected behaviors. We'll also deep-dive into understanding LATAM's payments ecosystem for the unbanked and underbanked, share market insights and platform global-readiness.
Speakers
Roundtable Moderators
Director, Business Director North America at Alpha CRC
Senior Technical Product Manager - Platforms for Payments at Nubank
Product Manager - Real Time Payments & Transfers, Brazil at Nubank
May Highlight Reel
May 6, 2021. 9-11am PST
Multilingual content strategy: transcreation, culturalization, regionalization and origination
When is straight interface translation good enough? What assets require a deep localization treatment, or better yet—content transcreation, culturalization and regionalization? And when do we need to go all-in with local-market content origination?
Hear 3 solo presentations from 3 subject-matter experts in the industry, sharing case study stories from around the globe, and how they’ve impacted the business bottomline. In this session, we’ll also discuss the power of narrative: Who owns “global content” and “Who’s telling your story.” You’re in for a real treat!
Speakers
Roundtable Moderators
CEO at Geogrify
Director of Marketing Localization at Zendesk
June Highlight Reel
June 3, 2021. 9-11am PST
Multilingual AI, NLP (natural language processing), and Applied ML (machine learning)
This session invites you to explore multilingual applied AI not as a language barrier, but rather as a new-frontier propeller for scaling more diverse products for more diverse populations around the globe.
We'll explore storytelling through data structure and neural networks for multilingual content relevancy, voice, search, and speech to text applications.
We’ll discuss how words work: Building language-specific and language-agnostic relevancy algorithms, multilingual dataset structuring for international recommendation systems, and Machine Translation.
Speakers
Linguistic AI Expert at XTM International
CEO at Lang.AI
Head of Product, Data Standardization at LinkedIn
Digital Content and Partnership Manager at XTM International
Roundtable Moderators
July Highlight Reel
July 1, 2021. 9-11am and 5-7pm PDT
Japan and Germany New Markets Entry Strategy
Many companies struggle to maximize growth adoption in Japan and Germany. That’s because these two markets (and a few others) require a higher level of geo-specific adaptations. In this event, we’ll explore the 360-degrees overview of the core cultural and regional factors you should know before entry.
AM Speakers (9-11am PDT)
Partner at GoGlobal
CEO at Supertext USA
Staff Localization Producer – DACH
at LinkedIn
Japan Marketing Manager at Wix.com
AM Roundtable Moderators (9-11am PDT)
Managing Director at Rueter Partner
PM Speakers (5-7pm PDT)
Director, Sales & Marketing
at Tricor Japan
Senior Manager, International UX
Research at Indeed.com
Yu Tiffany Morimoto
UX Researcher at btrax
Strategic Accounts Lead at Lilt
PM Roundtable Moderators (5-7pm PDT)
August Highlight Reel
August 5, 2021. 9-11:30am PDT
International UI/UX Design
Shift the paradigm from a one-size-fits-all global standard to an adaptive global ready & geo-fit model, displaying the right intuitive interface experiences and value prop positioning to better resonate with our local customers on a global scale. Shopify and Linkedin will share their product UI/UX optimizations to maximize adoption in new markets. Gui and Pablo will showcase different cultural rhythmic patterns from origin Samba in Brazil to Mediterranean tempos, and how we can fine tune the right product design by tuning in to our customers’ lifestyle ecosystem soundtrack. This is our first virtual live concert!
Speakers
Founder & CEO at Multilingual Connections
International UX Marketing at Shopify
Principal Product Manager at LinkedIn
Group Product Manager at LinkedIn
Cofounder at GlobalSaké
Live virtual concert with Invisible City