Senior Director Globalization at Square (formerly GoPro)
Sonia Oliveira is the Senior Director of Globalization at Square (formerly at GoPro). She is responsible for international strategy, local execution and global growth. Her department focuses on key business functions including Marketing, Firmware, Software and Media localization. As an experienced professional in the industry, Sonia has spent most of her career in leadership positions at start-ups and well-established companies including Siebel (Oracle), Adobe and Zynga where she built and scaled highly productive teams to reach continuous and simultaneous delivery in multiple languages and platforms. Sonia has lead all aspects of the localization cycle including engineering, testing, program and vendor management with distributed teams in the US, Europe and Asia. She has been a frequent participant in localization conferences, round tables and forum discussions. She is fluent in Portuguese, English, Spanish and French and holds a BA in Translation and Interpretation and an MA in International Relations.