GlobalSaké Q1 Event: The Human Factor

March 3, 2022. 9am - 12pm PST

Q1 Event Highlight Reel

Q1 Event: The Human Factor | March 3, 2022. 9am - 12pm PST

Understanding our international customers within the cultural context of their regional environment

Program

9:00-9:05 am - GlobalSaké2022 Kickoff and Welcome message

Talia Baruch, CoFounder at GlobalSaké

John Hayato Branderhorst, Cofounder at GlobalSaké

9:05-9:15 am - Interactive warm up: Identifying English loan-words in Japanese slang

Kyle Chow, Middlebury Institute of International Studies at Monterey

9:15-10 am - Panel: "Love Localization" What does "Love" mean in different cultures and countries across the globe? How is a German-native dating app different from a US-native dating app experience? What is the cultural nuance in love and sexual wellness products? We kickstart our 2022 annual program with this exciting panel discussion, sharing product localization case studies from Tinder, LOVOO, and LELO, representing rounded perspectives on the "Human Factor" in international growth out of different HQ geographies. We'll talk about product geo-fit and value prop repositioning for adoption in different markets. We'll explore how the global pandemic has influenced the behavior of online remote dating, has dictated the "slow pace" in sexual wellness, and has brought back the focus on Human.

Jessica Grimm, Head of L10N at Lovoo

Andy Andersen, Head of International Growth at Tinder

Petra Petrusic, Localization Manager at LELO

Talia Baruch, CoFounder at GlobalSaké

10-10:30 am - Culture: Live International Concert. Salut de Smyrne: On Love, Life, and the resilience of the Human spirit. Did you know that in Turkish and Greek there are 6 different words for "love"? Salut de Smyrne plays the music of Smyrna, now Izmir, when Greeks and Turks shared the same city. The music they play, like their city, is neither Greek nor Turkish. It is an open book of history. And it belongs to the curious. Serap on vocal, Murat on oud, Deniz on santur. Listen on Spotify.

Q&A Moderator:

Dario Olgoso, Business Development Director at Acolad Group

Ksenia Ashrafullina, Founder of Invisible City NPO

10:30-11 am - Fireside Chat: Connecting Through Home: Airbnb Case Study, enabling real-time multilingual communication between hosts and travelers around the globe. Airbnb's global growth success story is much reliant on the attention to cultural nuance and enhanced communication between hosts and guests across languages and regions. In the intimacy of the Home, the Human factor--trust and connection between worldwide hosts and guests--is at the core of the business. In this fireside chat, we'll explore the recent launch of The Translation Engine, a close collaboration between Airbnb & Translated.com, and the balance between humans and machines co-creation.

Salvatore Giammarresi, Head of Localization at Airbnb

Michael Stevens, Vice President, Enterprise Growth CC at Translated

11-11:20 am - Culture: What happens when Localization professionals go Sailing?

Sailing the global oceans has always inspired the spirit of human resilience and team-work collaboration across complementing skillsets, cultures and tongues. This is why members of our localization community are now coming together for a race around the world that will push the limits of the Global Human. Translated, our GlobalSaké sponsor, is also sponsoring the Ocean Globe Race. More here.