GlobalSaké Founder Talia Baruch explores how true success in Japan requires adapting the full product experience, not just localizing content, to align with deep cultural norms and user expectations.

As AI evolves, many companies still struggle with global readiness. Talia Zur Baruch stresses cross-functional teamwork, global mindset, and practical training to close the gap.

Games reflect local values and player identities. Talia Zur Baruch shares how adapting characters with a four-element persona framework creates authentic games that connect globally.