About this upskill training program
Are you looking to navigate the ever-evolving globalization landscape with confidence?
In today's dynamic market, the stakes are higher than ever before for passion and power brands. New technologies can disrupt daily operations, vendor networks, and global team structures.
This course offers hands-on tools and strategies, drawing from over 12 years of experience with major power brands. Master the art of crafting agile and sustainable go-to-market and globalization strategies that adapt to evolving business needs and harness the latest Gen AI and other New Technologies, all while maintaining operational governance and brand integrity.
Class size space is limited. Email Talia (talia@yewser.net) and Wada'a (wadaafahel@gmail.com) for any questions.
Enroll on this page to secure your seat.
LocLearn
Global. Ready. Go.
Scaling Go-to-Market Strategies for Passion & Power Brands
Applied Learning
Experience
Course schedule
Six interactive virtual live (real-time) class sessions on Zoom, with applied use case examples on Thursdays, 9:00-10:30 am Pacific Time on these dates:
October 3, 10, 17
November 7, 14, 21, 2024
$700 per participant.
Lesson 1: Discovery (October 3)
• Define your brand identity and its positioning on the global stage
• Executive sponsorship and sphere of influence
• Understand the lay of the land: not all divisions within orgs are created equal
• Activity/breakout session
Lesson 2: Devising a strategy (October 10)
• You’ve run your discovery, now what?
• Strengthening foundation or building from scratch?
• Local and global market tiering
• Tech stack
• Activity/breakout session
Lesson 3: People (October 17)
• How to define roles
• FTE vs contractors
• Hiring locations
• Growth and development
• Activity/breakout session
In-person meet-up in the Bay Area for a fireside chat on Oct 20th!
Lesson 4: Cross-functional alliances (November 7)
• Building alliances
• Strength in numbers
• The compounding effect
• Activity/breakout session
Lesson 5: Vendor Management & Strategic Metrics (November 14)
• Global partner strategy
• Global partner operations
• Business reviews
• OKRs vs KPIs
• The power of compelling storytelling: dos and don’ts
• Competition
• Activity/breakout session
Lesson 6: Change management and shifting gears (November 21)
• New tech: now what?
• Reorg: now what?
• Budget cuts: now what?
• Activity/breakout session
Early-bird 10% discount with promo code EARLYTEN in registration by September 10: $630
Best value: 20% discount in group registration of 3 people or more with promo code TEAM20: $560.00
*Meet in person in the Bay Area for a fireside chat on Oct 20th!
*LocLearn participants are invited to free in-person industry networking events and career growth job referrals.
*LocLearn participants get 30% discount in all GlobalSake events! View the 2024 annual event here.
Async learning class pass: $560.00. Use promo code: ASYNC20
*Applies only for participants who cannot attend ANY of the six live zoom class sessions.
Those who complete the course will be able to:
• Understand corporate priorities on the buyer/client side
• Build credibility and cross-functional alliances
• Stand out with an impactful brand/business narrative
• Build resilient global brand credibility, resulting in lift to the business bottom line earnings
Who is this for?
Global leaders and rising stars on the buyer/client side.
About this course trainer
Wada’a Fahel is a dynamic strategic leader with over 20 years of Go-to-Market and globalization expertise in the manufacturing and technology sectors. In the past decade, she has spearheaded globalization operations for iconic brands like Xerox and Harley-Davidson, as well as rising startups like Zendesk.
Wada’a is renowned for driving exponential growth and delivering outstanding ROI for multinational corporations through her AI-driven insights and strategies. Her passion lies in developing high-performing global teams and preserving brand integrity across diverse markets, all while fostering strong, impactful relationships.
San Francisco, CA. Talia Zur Baruch. talia@yewser.net